Media Kit.
Who reads Rational Times, what we publish and the ways brands can work with us — on our terms of independence.
Who we are
Rational Times is an independent digital news and media house covering India and the world: politics, business and markets, technology, science, climate, health, law, sport and culture. Our journalism is built on verification — every news story lists its sources — and on clear labels, so readers always know what they are reading.
What we publish
- Daily news, organised by date, section, country and state, with a verified daily briefing.
- Explainers and guides in Learn, a glossary, Institutions A–Z, timelines and reference lists.
- Data and tools: the data hub, markets pages and free calculators.
- Visual journalism: photo galleries, web stories, videos and India in pictures.
- Newsletters and a free reader account for saved stories and followed topics.
Ways to work with us
- Display advertising on the home page, section pages and articles. Units are responsive, so they fit phones, tablets and desktops, and every one is labelled “Advertisement”.
- Newsletter sponsorship — a single, clearly labelled sponsor message in an edition.
- Partner content — written for or by a brand and marked Sponsored, under our sponsored content policy.
Audience figures
We share current figures — page views, readers and newsletter subscribers, taken from our own analytics, with the dates they cover — on request. We do not publish audience estimates we cannot back up.
Artwork
Send images as JPG, PNG or WebP, with the landing-page link and the dates you want. We do not accept ads designed to look like our journalism.
What we will not accept
- Advertising dressed up as news, or political advertising presented as journalism.
- Misleading health, financial or “get rich quick” claims, and anything unlawful.
- Any arrangement that gives an advertiser a say over what our newsroom covers.
See also: Advertise with us · Advertising and cookies · Editorial standards
Get in touch
Write to info@rationaltimes.com with your brief, dates and budget, or open a request in our help centre and choose “Advertising”.
Last updated 2 Nov 2026